Strategic Marketing

  Executive Summary This blog report analyzes the marketing efforts of the Emirates Group based on external and internal aspects affecting the company's competitive advantage in tourism. The report uses the Porter's Five Forces model to help determine the competitive environment and performs an extensive STP (Segmentation, Targeting, Positioning) to discern the needs of Emirates' consumers. Lastly, suggestions for further growth are provided to overcome possible problems and strengthen Emirates' marketing strategies for sustainable growth.    Chapter One An Introduction that Defines Tourism Marketing Concepts The report intends to critically evaluate the marketing strategies of Emirates Group by identifying both the internal and external factors that impact the success of the Emirates Group in the global tourism industry. The findings of this report shall integrate key concepts in tourism marketing to analyze the company's competencies and weaknesses. ...